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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next  Download the eBook Be yourself. Everyone else is taken. Be yourself Heather and I have been friends with a particular couple since our kids were pre-schoolers, which is some time ago. She’s got progressive musical tastes. He likes Simon and Garfunkel. She’s been complaining for forty years about Neil Young’s whiny voice. He’s been complaining that Bob Dylan can’t sing at all. I don’t care. What would they know? Not everyone likes Neil’s voice, or Bob’s, or what they have to say, but everyone knows To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

We saw this album with photography by Simon Darby of Wanaka Photography as it went through the Bindery. It showcases not just beautiful photography of Kate and James' lovely wedding, but the stunning New Zealand landscape. Wanaka is a tourist and holidaymaker destination, and the subject of much iconic New Zealand photography. The album also shows some of the features that make our Duo unique. The album has a Buckram Carbon cover with Futura embossing. The matted pages are Pagemount style, with a keyline around the prints To View More >>

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The winners of the inaugural International Wedding Photographer of the Year Awards have been announced, and the event has been a real success. The six judges from around the world must have had a tough job, with almost a thousand entries from 49 countries, and some beautiful work submitted.  Queensberry was proud to be  principal  sponsor of the album design category, which was won by  Francesco Gravina   (Italy)  with a truly spectacular submission. You can see his complete winning design here. (We recommend you enjoy it on a big screen!) To View More >>

This entry was posted in by Ian Baugh | Leave a Comment

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>

This entry was posted in Marketing by Megan DiPiero | Leave a Comment